Roku has packed a lot of tech into its streaming sticks and boxes since they first went on sale in 2008. The most significant updates this year include 4K HDR streaming, available on the Premiere+$97.92 at Amazon.
But the past eight years have also brought worthy competitors, including the Google Chromecast, which also now supports 4K streaming. So Roku must compete on price, too, and that’s exactly what it’s doing next week, when some of its already-affordable basic models will see steep discounts:
- The Roku Streaming Stick will be available at Best Buy and other online retailers, as well as in stores, for $35.99 on Nov. 20. It normally sells for $49.99. (See PCMag’s review)
- Walmart will offer the Roku Express+ for $25 starting Nov. 24, down from $39.99. The Express+ includes composite video-out ports if you have an older TV without HDMI. (See PCMag’s review)
Two of Roku’s older models will also be on sale:
- Kohl’s will have the Roku 2 for $44.99 on Nov. 21.
- Best Buy will offer the Roku 3 for $49.99 on Nov. 24.
Although bargain hunters with their eye on 4K will be disappointed, these deals could prompt Roku early adopters to replace their older boxes with slightly newer ones. The Roku 2 and Roku 3 both offer faster processors than the models they replaced, and are currently selling for $69 and $88, respectively.
Meanwhile, Microsoft, GameStop, Best Buy, Target, Walmart, Amazon, and Staples have also announced details of their Black Friday 2016 sales.