After Instagram released a feature today that looked a lot like Snapchat, it seems teens are really embracing it. The feature allows Instagram users to create “Stories” much like you would on Snapchat. In fact, let’s not mince words: it’s exactly like Snapchat.
Teens, as you probably already know, love Snapchat, so the move seems to be a power play by Instagram to attract more of the users it’s losing to other services. In this case, “other services” is Snapchat, and Instagram is losing a metric shit ton of its users to the platform.
Luckily, Instagram found the solution — Stories. Teens are coming out en masse to try out the new feature, only maybe not for the intended purpose.